Rural credit in clear flows for rural producers
Credit and loan journeys at a large bank for rural producers: dense business rules became clear flows, with product and engineering close by to ensure technical feasibility.
- Who did it
- Douglas Dias, Senior Product Designer (before dtxtech)
- Sector
- Banking · agribusiness
- Deliverables
- Credit and loan journeys, flows, alignment with product and engineering
The problem
Credit and loans for rural producers depend on dense business rules. In the bank's digital journey, those rules had to reach the producer as a clear flow, without losing technical feasibility at delivery.
What was done
As Senior Product Designer, Douglas designed the credit and loan journeys for rural producers and turned the dense business rules into clear flows. He worked closely with product and engineering to ensure technical feasibility and consistent design decisions at delivery.
What changed
The dense business rules became clear flows in the design of the credit and loan journeys. At delivery, design decisions were followed through with product and engineering, with a focus on technical feasibility and consistency.